How Quickly Can You Fall In Love?
Fall in love with Digital Print

It depends on the methods of seduction and persistence of your suitor.  But, you are much more likely to take notice of the potential mate who addresses you by your name (rather than a generic “alright darling…….”), who knows your likes and dislikes and who gives you all of his or her attention.  What’s not to like?  Chances are you will be ready to fall in love with someone who treats you as someone special.

So, why do so many companies treat their customers as just one of the herd?  A number, not a name?   We see over and over, the complete lack of attention and customer care – even from big name retailers – who continue to address a customer as “Dear Sir or Madam” or “Dear Customer”.  It makes us wonder why companies pay so little attention to the people who keep them in business!Read More