For many years the arguments have gone back and forth over the environmental impact of print. In the early days print suffered from bad press, borne mainly from insufficient research and lack of hard facts. Today, many millions of pounds are invested in providing buyers and consumers of print with verifiable facts and an informed view of how paper and its uses impact on our environment.
In our digital world, printed communication has undoubtedly taken a back seat, with less importance being placed on everyday stationery items. Why? We are at a loss to understand why the humble, but oh so powerful, stationery item is being relegated to the subs bench. After all, when you meet someone for the first time in a business environment, what do you do? Tradition suggests that you swap business cards. This is the pivotal moment where you either make a good first impression, or you don’t. And, as we know, you only get one chance to make a good first impression.