Transactional and operational print may not have the same appeal as glossy marketing brochures, but they are every bit as important in portraying your company and brand in its best possible light. So, why is the delivery note or invoice treated as the poor relation when it comes to design and print?
With just a small amount of care and attention, your transactional and operational print can be updated and brought in line with other marketing collateral. Check that important details haven’t changed since the last re-print, has the logo or corporate identity changed? Or could you take this opportunity to add key marketing messages to these printed items?
For instance, you may have new commercial drivers such as improving quality, delivery or customer service or you may be driving costs down to be more competitive to your customers. Or your company may have updated its mission statement or created a new one. Take the opportunity to communicate these key messages on your invoices, delivery notes, labels, pads or till rolls. Nothing persuades a customer more than cohesive messages that are seen time after time, throughout all marketing collateral. It becomes embedded in their minds, so you are recognised and remembered.
Transactional and operational print – it’s mission-critical
In the retail sector, transactional print is mission-critical, so stores and trade counters simply cannot afford to run out of till rolls for example, or customer return forms. Just consider the implication if store-opening or dated promotional material didn’t arrive in time! That’s one marketing manager whose job is probably on the line.
Because this type of print is so important to anyone who trades in sectors reliant on printed items, an increasing number of companies are entrusting transactional and operational print in the hands of experienced print management experts. This is because a print management company provides a single-source responsibility for every single item, in terms of quality, best price and on-time delivery. Take Triform for example, we work with two major high-street retailers and have never missed a mission-critical deadline.
If you aren’t holding the ball, you can’t drop it!
If you are juggling multiple items of print with multiple suppliers, then the chances of deadlines being missed, quality deteriorating and prices not being benchmarked increase exponentially. The ball therefore is firmly in your court if things go wrong.
Instead of juggling numerous balls, consider passing these balls to a trusted single-source print provider, who not only keeps them all in the air, but can actively reduce costs through stronger print buying power and proven print management processes.
Place your transactional and operational print in the hands of an experienced print management company and you will immediately feel the benefits:
- Better pricing. Triform has over 300 accredited, proven printers on its roster, so we know the best printer for every job, and we know who has spare capacity, so we can negotiate an even better price.
- Guaranteed quality. We guarantee quality on every single item we print, so that’s another worry off your shoulders.
- Delivery. We guarantee this too. Another tick for us!
- A highly experienced print account manager dedicated to working with you on your account.
- One monthly invoice. A single invoice, rather than a multitude of invoices from different suppliers.
- Multi items, multi delivery sites. No problem, we do this every day.
Proven and trusted as the preferred print management company by retailers, the legal and accountancy profession, multi-site operations, manufacturing companies, hotels and leisure sector.