Print Management for Marketing
Marketing print management is where we get really passionate. High quality, beautifully designed and printed marketing collateral takes some beating, as the leading brands know only too well.
High quality marketing print is going through a purple patch, as companies are returning in droves to produce the printed collateral that was abandoned in favour of digital communication. Now, print – especially direct mail – is the key driver in most multi-channel marketing plans, and it is being used successfully in conjunction with on-line efforts.
New Generation of Print Finishes for a WOW Factor
Major retailers, particularly luxury brands, are increasing their printed presence with a new generation of marketing brochures, flyers and direct mail pieces which utilise the latest innovative finishing techniques such as silver and gold metallic varnishes and foiling, fragrance-embedded laminates and new cost effective embossing techniques. If this is combined with personalised mailing to drive customers on-line or in-store, then this is one powerful combined marketing campaign.
Creative Print Management: Adding Real Value
The reality of print is frequently limited by imagination, and working with a professional experienced print management company can open a whole new world of print opportunities. Our own account managers know about all the latest print techniques and they can advise how to optimise a budget by recommending different stock, or finishing techniques that can complement an image or bring an idea alive.
Managing Digital Print, Litho Print, Large Format Print, Promotional Print – it’s a Big Subject
An experienced print management company will have in-depth knowledge of every type of printing method, and will have experience working with a vast array of paper stock, finishing, folding and binding techniques. They will know the best way to achieve print that utilises different page sizes and formats, different stocks in one brochure, fold or throw-out pages, tip-ins or multi-piece mailings.
The advances in digital printing will continue to revolutionise personalised marketing campaigns to the point that it will soon become cost effective to produce a print run of ONE. Corporate and conference communication can also be significantly enhanced with personalised digital print which could for example include personalised folders and notebooks to enhance engagement and memorability.
Although it is generally acknowledged that print is more expensive than a digital offering, it also has a higher engagement rate, a higher impact and a considerably higher return on investment. On the other hand on-line marketing is lower cost with the inherent lower impact. Digital marketing is generally a passive platform, whilst print is assuredly active.