Operational and Transactional Print Management
It may not be as sexy as the glossy marketing brochures, but operational and transactional print is every bit as important. And, in many cases more so, if it’s critical to the sales and operation of a business; the retail sector for example.
Many companies still need or prefer to print operational print management items such as delivery notes, invoices, statements and order pads, especially in situations where an on-the-spot signature is required and an electronic device isn’t used. Building and construction companies, wholesalers and multi-site merchants are good examples where a physical paper trail is still needed. The legal profession and financial services sectors are still big users of print.
Mission critical print management
Transactional print is clearly mission-critical to any trader, whereby the non-availability of an item such as the simple till roll, could take away a retailer’s ability to trade until new till rolls were made available.
Retailers are hugely reliant on such items, as well as key point of sale merchandise such as counter units, window banners or mannequins which are required for a new store opening or timed in-store promotion. The reality of running out of transactional printed items, or point of sale material not arriving in time for a store opening is enough to give a marketing or store manager nightmares, especially when you consider the cost of lost sales revenue and reputation.
Transactional Print Management
Triform will take just as much care over your transactional print and other store assets as it does over the 96 page glossy catalogue. Precisely the same level of print buying expertise, account management, warehouse and logistics service is put into every item of operational print and transactional print, managing the entire supply chain and reducing operational costs at a strategic level.
Brand Is Just as Important in Operational Print Management
Another key aspect of operational print is how your company is portrayed in the printed document. As the use of electronic communication continues to increase, the focus of strong corporate identity in printed items such as invoices, delivery notes, orders, and stationery items, has in our opinion, decreased. Printed communication – however basic – should be designed and printed to portray a company and its brand in the best possible light. It’s a good idea to give all of your operational print an overhaul from time to time to ensure that the identity is consistent, all details are up to date, and it gives out a positive message to your customers. Ask us to check your operational print and we’ll advise where we can improve quality and price.